Industry standard

The global #CommTech leader is reinventing the industry standard

Cision invests in building an elite agency relations team to better serve the key segment

Following the acquisition of Brandwatch by Cision in 2021, the global leader in PR and marketing technology remains at the forefront of the industry; offering a full range of strategies, software and the insight required of modern communicators. Today, they reaffirmed their commitment to the success of their partner agencies through the creation of the Agency Relations Team or ART.

Marketing Technology News: Intellifluence reaches 200,000 active users

Last month, Cision invested in building its elite Agency Relations Team (ART). This new connection point has brought together the specialized expertise needed from large enterprises, government bodies and global agencies to make the most of Cision’s unparalleled service pillars – earned media monitoring, social media management and analytics, content, multi-channel press release distribution and background storytelling. with a stack of investor relations – to create a flexible path and a reimagined model for shared success. A team truly dedicated to facilitating media management for our clients with the most complex and diverse needs.

The move will provide large incumbent agencies, enterprises and communications centers with a single point of contact to understand their evolving needs, identify efficiencies and tailor their customized suite of solutions to drive optimal performance; tailor-made for each campaign or project.

Pleased to see the continued commitment to service and growth, Chief Revenue Officer Stephen Boyes said, “Cision has piloted this enhanced customer experience over the past few months with a handful of preeminent partners and opened up access to ART for each of them. our partner agencies to experience a new standard in media management and customer satisfaction. Working with our partner agencies provides important insight into the constant changes and challenges that communications professionals face on a daily basis. Our agency partnerships are important to us, we want our service to reflect their value to our business. »

Marketing Technology News: Zero Trust Leader iboss Wins 2021 Cybersecurity Excellence Award