Industry status

New ‘industry’ status bolsters tourism units in Rajasthan

The tourism-friendly budget and industry status accorded to the sector, it is hoped, will go a long way in promoting the state as a preferred tourist destination.

The tourism-friendly budget and industry status accorded to the sector, it is hoped, will go a long way in promoting the state as a preferred tourist destination.

The ‘industry’ status granted to the tourism and hospitality sector in Rajasthan earlier this year has given a sure and certain boost to tourism units in the state which had suffered huge losses during the pandemic. . The electricity tariff and other taxes levied on tourism operators have now been reduced to the same level as those of other industries, compared to the much higher commercial rates levied previously.

Chief Minister Ashok Gehlot had announced in his 2022-2023 budget speech to the State Assembly in February this year that the tourism and hospitality sector would be granted industry status. Concessions to the tourism sector as an ‘industry’ would result in a financial burden of ₹700 crore per annum on the national treasury, he said.

Since the official granting of this status on May 28, tourism units have been looking for new businesses, especially since international tourism has yet to gain momentum in the state. The Rajasthan domestic travel market, which kicked off here on Friday, focused on broadening the reach of tourism by highlighting the rich and varied culture of the desert state.

Arts and Culture Minister Bulaki Das Kalla who inaugurated the market said Rajasthan has a number of tourism products related to its history and heritage, art and culture , wildlife, fairs and festivals, adventures, weddings and film shoots. The market was jointly organized by Rajasthan Tourism and the Federation of Hotels and Tourism of Rajasthan (FHTR).

Mr. Kalla said the tourism-friendly budget and status of the industry will go a long way in promoting the state as a preferred tourist destination. Two documents relating to the policy for the promotion of film tourism of the State-2022 and a memorandum of understanding with UNESCO on intangible cultural heritage were made public on this occasion.

Chairman of Rajasthan Small Industries Corporation, Rajiv Arora, said that after the pandemic, a new trend related to wellness and nature has emerged in the tourism sector. Chief Secretary Usha Sharma said the ₹1,000 crore allocation to the tourism development fund would help support infrastructure development as well as branding and publicity assistance activities.

FHTR Chairman Apurv Kumar said public-private partnerships could help revive the tourism industry as the entire sector looks to the domestic market for business. Tourism operators have described the marketplace as a common platform for interaction and business generation for associated travel partners.