Industry standard

Global #CommTech leader reinvents industry standard to empower PR professionals

Cision invests in building an elite agency relations team to better serve the key segment

NEW YORK, January 31, 2022 /PRNewswire/ — Following the acquisition of Brandwatch by Cision in 2021, the global leader in PR and marketing technology remains at the forefront of the industry; offering a full range of strategies, software and the insight required of modern communicators. Today, they reaffirmed their commitment to the success of their partner agencies through the creation of the Agency Relations Team or ART.

Last month, Cision invested in building its elite Agency Relations Team (ART). This new connection point has brought together the specialized expertise required of large enterprises, government bodies and global agencies to make the most of Cision’s unrivaled service pillars – earned media monitoring, social media management and analytics, content, multi-channel press release distribution and substantial storytelling along with an investor relations stack – to create a flexible path and reimagined model for shared success. A team truly dedicated to facilitating media management for our clients with the most complex and diverse needs.

The move will provide large incumbent agencies, enterprises and communications centers with a single point of contact to understand their ever-changing needs, identify efficiencies and tailor their customized suite of solutions to drive optimal return; tailor-made for each campaign or project.

Glad to see the continued commitment to service and growth, Chief Revenue Officer, Stephen Boyessaid, “Cision has piloted this customer experience improvement initiative over the past few months with a handful of preeminent partners and opened ART access to each of our agency partners to experience new standard in media management and client satisfaction. Working with our agency partners provides important insights into the constant changes and challenges that communications professionals face every day. Our agency partnerships are important to us. , we want our service to reflect their value to our business.

To find out if partnering with the Agency Relations team is a good fit for your success in 2022, please contact Subhir Kotwal at subhir.kotwal@cision.com.

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations identify, connect and engage with customers and stakeholders to drive results. commercial. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its social media platforms Brandwatch and Falcon.io headline a suite of leading solutions. Cision has offices in 24 countries across the Americas, EMEA and APAC. For more information on Cision’s award-winning solutions, including its next-generation Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.

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SOURCE Cision Ltd.